If you run your own coaching business, you probably know that now more than ever, coaches need personal branding photos. Whether you’re a life coach, business coach, social media coach, or health & wellness coach, everyone in this industry can benefit from branding photography.

In this blog post, I’ve compiled galleries of some brand photo ideas for people in the coaching industry. I’ve also included a list of prop ideas, as well as a list of where you can be using your brand photos in your coaching business.

Sounds good? Let’s jump right in!

Coaching brand photoshoot props

Props can make or break a photoshoot. When you’re brainstorming props for your coaching brand photos, consider what you use on a daily basis. Also, think about how you onboard new clients, as well as any tools that you use or that you recommend your clients use.

Here is a list of prop ideas to help you brainstorm what to bring to your own photoshoot:

• Laptop
• Phone
• Confetti
• Journal
• Office supplies and desk decor
• Worksheets, templates, and workbooks that you include in your coaching program
• Client gifts (candles, branded notebooks, books)
• Your favorite or recommended self-improvement books
• Items from your self-care routine

Where to use your brand photos

You should take full advantage of your brand photoshoot by using the photos across multiple platforms. Cohesive, professional imagery is important to establish a brand identity online. I recommend using them in all of the following places, if you have them:

• Instagram, Facebook, LinkedIn, and other social media
• Pinterest
• Your website
• Sales pages
• Business cards
• PDF onboarding guides and pitch decks
• Speaker pages
• Lead magnets
• YouTube thumbnails

Brand photos for coaches

Liz – Life Coach for Latinas

Liz is a life coach for women of color. You can work with her through her 12-week program, Latinas Aligned. If you want to see more photos from her first brand photoshoot, click here.

Victory Omotayo – Sales & Positioning Coach

Victory is a sales and positioning coach who teaches you how to book out your group programs. Click here to go to her website, and click here to see more from her brand photoshoot.

Alway Services – Marketing Strategist

Kirsten is a marketing strategist and copywriter. Click here to see her 1-1 strategy sessions, and click here to see more from her photoshoot.

Coach Alyssa Chang – Brain-based Health and Wellness Coach

Alyssa is a neuroscience health coach. Head to her website to learn more, and see more photos from her brand photoshoot here.

Val Ries – Executive Muse – Executive Leadership Coach

Val is a coach for corporate leaders. Learn more about how to work with her on her website, and see more from her branding photoshoot here.

Rebecca Cafiero – The Pitch Club – Business Coach and PR Strategist

Rebecca is a business and public relations strategist for female entrepreneurs. She’s also a podcaster and an author. Click here to learn more about her group program, The Pitch Club Collective, and click here to see more photos from her first branding photoshoot with me.

Tiffany Cheung – Social Media Coach

Elena Valle – Real Estate Agent

Even though Elena is a realtor, the types of photos we captured for her are also perfect for coaches. Her accessories, props, and hair changes really completed the photoshoot! See more from her photoshoot here.

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About the writer

Hi there! I’m Emily, and I’m a brand photographer for passionate small business owners who want to stand out online as local industry leaders.

My team & I are based in the San Francisco Bay Area + Boston. Here at Emily Kim Photography, I provide creative, strategic marketing imagery that are in line with your business goals.

To save time and edit your photos to stand out from the scroll, get my mobile preset pack. To get in touch and work with me, click here.