This year, I had the joy of working with Charlene Li! Charlene is a best-selling author, speaker, and digital transformation and disruption expert.

Below, you’ll find images from 2 of Charlene’s leadership branding photoshoots. The first session she booked with me was her Brand Experience Photoshoot, which is my package for all new clients. Because it’s a half-day photoshoot, we got a LOT of content!

About 6 months later, she booked a Brand Refresh Session, which is a 1 or 2-hour photoshoot that I offer to past clients to do — you guessed it — refresh their photos! Usually, the 6-month mark is where you find yourself starting to reuse photos.

After you’ve had a few months to use your original photos, you’ll start to learn what types of photos you use the most, and which ones you gravitate towards naturally. This is exactly what Charlene did, and for her Refresh Session, we were able to make adjustments to our shot list to capture more of the leadership branding photos that she uses most often.

When you book a Refresh Session, we still have a pre-shoot planning call. This is where you can communicate these same findings to me! By letting me know which types of photos you use the most, we can plan to capture more of those in your subsequent Brand Refresh Sessions.

Makeup Artist: Monina from Moderne Beauty