I had the pleasure of creating brand photos and videos for Tiffany Jeans, a High-Performance & Rituals Embodiment Coach who helps individuals conquer anxiety, clarify their core values, and design lives of purpose.
As you can tell in her brand video, you can tell she has the warmest, most supportive presence ever. Our goal was to reflect her personality and convey the work that she does in her business: weaving practical strategies with holistic rituals to guide her clients toward lasting transformation.
Watch the behind-the-scenes video on YouTube
If you prefer to watch the behind-the-scenes video of the photoshoot, you can do that on my YouTube channel! The first half of the video I explain how to plan for a brand photoshoot as a brand photographer. The second half is the actual behind-the-scenes footage! š
Watch Tiffany’s Brand Video
Tiffany embedded this video on the About page of her website.
Life Coach Brand Photoshoot Team
I always say, teamwork makes the dream work. Most of the time, I have some or all of my colleagues on set that handle different roles of the photoshoot. Here’s who we had on set the day of:
- Michelle Montes, Makeup & Hair Stylist
- Abby Young, Wardrobe Stylist (and her assistant Nicole)
- Emily Sooy, behind-the-scenes content
If you’re a brand photographer ready to offer a premium service & bring on a vendor team, check out my course, the Premium Brand Photographer.
Types of Brand Photos to Capture
Life coaches need more than just portraits to build a visual library. If you think about where the client will use the photos, here are some likely places:
- Website
- PDFs and workbooks
- Social media
Rarely will someone post a portrait of themselves in every place. That would be weird – almost like posting a selfie everywhere! They need a library of images – stock photos, detail shots, photos of their process, etc. During our photoshoot planning call, which happens before the photoshoot, we brainstormed a TON of props for Tiffany to bring, and she came prepared!
See highlights from the gallery
Below are just a few of my favorite photos from her life coach brand photoshoot.
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