Well, first of all, there’s always a reason to book a brand photoshoot. 😏 So maybe this blog post should be titled, “when to prioritize booking a brand photoshoot session”?
In all seriousness, booking a brand photoshoot is important to make sure you always have professional photos to represent your business. Let’s talk about 5 situations where you should hire a brand photographer!
When should you book a brand photoshoot?
1. When you are launching a new product or service
Wooo, you’re launching something NEW! How exciting. Don’t forget to add “book brand photos” to your launch checklist. You’ll need custom brand photos for your sales page, social media, email newsletters, and other marketing collateral. I recommend booking a photography session after you’ve outlined your initial product or service, and maybe while you are designing the sales page. This allows you to collaborate with your photographer on the exact photos you need and where they will live on your sales page.
2. When you are rebranding
I can’t stress enough how important it is to get photos done if you are getting a rebrand! What’s the point of getting a rebrand if you’ll just be using photos that were taken for your old brand?
Getting new personal brand photos for a rebrand is kind of like getting new clothes for high school. (…I said “kind of,” not exactly like!)
You’ll want to focus on props, wardrobe, and accessories that complement your new brand colors and design. It helps if you can share your new brand board or brand style guide with your photographer so that they can help brainstorm ideas for you!
3. When you are redesigning your website
I recommend getting in touch with a photographer early and then scheduling your session after you have an initial website wireframe. If you’re working with a copywriter, you’ll want to make sure you’ve already gotten in touch with a copywriter as well.
There are a lot of plates to spin as you go through a website redesign, so be sure to get in touch with your photographer early so that you know what their timeline is and when you should schedule your photos.
4. When you or your business moves to a new place
Getting brand photos taken if you or your brand moves to a new location is SO important! If you pack up and move from New York City to San Francisco, you’ll definitely want to get updated photos in San Francisco. The last thing you want is to confuse a potential client or customer who doesn’t book because they don’t know you are local.
5. When you go through major life changes
Does getting a haircut count as a major life change? I think so. 💇🏻♀️ Whether you’re making drastic changes to your appearance, or if you go through an internal transformation, getting photos can be an amazing way to document this transformation. These are some of my favorite sessions because they are to celebrate YOU!
How often should you book a brand photography session?
Of course, this depends on you and your business needs. Some brands are fine to book a session only once every 1 or 2 years, but others may need custom photography once per quarter.
For my own clients, I always recommend starting with the Brand Experience Photoshoot, which is my signature package for new clients. It’s a half-day photoshoot, which is the perfect length if this is your first time getting your photos done! It’s plenty of time for us to be creative and create images for your brand that you will love.
After that, I offer something called Refresh Sessions to returning clients. These are shorter, 1-2 hour sessions that are for exactly what you think – refreshing your photos. Most of my clients find themselves doing 1 Brand Experience Photoshoot per year, and 1-2 Refresh Sessions per year.
If you aren’t sure what you should book, book a time for your complimentary brand consultation. It’s only 30 minutes, and we’ll go over your business goals so we can figure out what kind of session you should book and when. I am based in the San Francisco Bay Area, but I do travel for brand photography sessions! Book your complimentary call to learn more about travel sessions.
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