I recently had the pleasure of collaborating with Selena for her executive coach branding photos. Selena is an executive leadership coach focused on elevating C-suite professionals. Our goal was to create a set of images that not only highlighted Selena’s professional status but also resonated with a sense of luxury, authority, and warmth. Here’s how we achieved that!

Conveying a Luxurious, Professional Image

Targeting high-level executives, it was crucial that Selena’s branding photos reflected professionalism and luxury. To achieve this, we chose the Palace Hotel in San Francisco as our backdrop. The hotel’s grand atrium perfectly mirrored the upscale services Selena provides, making it an ideal setting for our branding session.

Strategic Location Selection for Executive Coach Branding Photos

Selecting the right location is key to successful executive coach branding photos. For Selena, the Palace Hotel was not just a beautiful scene; it was a strategic choice that aligned with the luxury and exclusivity her brand embodies.

Selena called in advance to make sure we had permission to take photos here. By booking a room at the hotel, Selena secured permission to shoot on the premises and also treated herself to a personal business retreat. (Which is a great idea for you when you’re booking your own branding photos!)

Know the rules as a brand photographer

We were not able to use lights or flash in the common areas in the hotel, which can be challenging sometimes! I usually love to be able to control the light completely, but sometimes you can’t have it all.

I searched for areas with natural reflectors like pavement, tile, and other neutral surfaces that could bounce light the same way I would if I was able to control the light.

Importance of Proper Permissions for Branding Photos

I can’t stress enough the importance of making sure you have the permission to use your location. Nothing would be worse than showing up and not being able to take any photos!

Because we got permission in advance, we didn’t have to worry about anything on shoot day and could focus entirely on creating beautiful photos for Selena.

Showcasing Authority and Warmth in Branding Photos

We really wanted to showcase Selena’s authority, but also incorporate her warm personality. We chose settings within the hotel that exuded leadership and confidence, such as grand staircases and elegant business suites.

We used the natural light to our advantage to capture candid moments that featured her genuine smile, which is essential for relatable executive coach branding photos.

Highlighting a Passion for Women’s Success

Selena is dedicated to helping women achieve success in the corporate world. To emphasize this in her branding photos, we included personal touches like her favorite books on women’s leadership. These details not only personalized the shoot but also underscored her commitment to empowering women, a key message for her brand.

Conclusion

By aligning every element of Selena’s executive coach branding photos with her brand values and vision, we created a gallery that perfectly embodies her role as a leader committed to advancing her clients’ careers.

For entrepreneurs aiming to elevate their personal brand, the combination of your vision, the right location, and strategic photography is key to telling your unique story.

Find Selena online

Website: Madam Ambition

Instagram: @madamambition

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