I’m Emily, founder of Emily Kim Co! We're a team of brand photographers & videographers, and we work with passionate small business owners who are ready to scale and stand out as local industry leaders.

We're based in Boston, MA and the San Francisco Bay Area, CA. Here at Emily Kim Co, we provide creative, strategic marketing imagery & videos that attract YOUR ideal audience.

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Brand Photos for a Professional Genealogist

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Before I worked with Trista, I really had no idea what a professional genealogist does. My only introduction to genealogy was the Ancestry website. But after doing two brand photoshoots with Trista, my perspective has TOTALLY changed, and I’m excited to share our work together!

professional genealogist throwing family history papers in the air

Understanding Trista’s work as a professional genealogist

Trista isn’t your ordinary genealogist. Her dedication goes beyond just doing simple Google searches — she ventures into libraries, sifts through archives, and conducts personal interviews with your family members to get to the bottom of your family history story.

This hands-on approach to uncovering family histories is what sets her apart. As her brand photographer, I was SO excited to figure out how to showcase her work in her photos.

professional genealogist on a yellow background
professional genealogist walking down the sidewalk with a purse and a cup of iced coffee

Trista’s brand photography experience

We did a total of 2 photoshoots together. After doing the first one, we learned what style of photos she likes to use and doesn’t. We captured a lot more “formal” looks in the first session. Even though she looks fabulous and the photos are amazing, she learned she prefers to post photos in more casual outfits because it feels more like her.

professional genealogist speaking with microphone
portrait of a professional genealogist wearing a pink sweater and white pants, sitting on the floor leaning on a coffee table
50 brand photo ideas for your next photoshoot

Switching from formal clothes to casual clothes isn’t just about an changing an aesthetic — it’s about discovering Trista’s brand identity. Trista’s a very friendly, approachable person, and we wanted to communicate that in her wardrobe choices for her second photoshoot.

Lessons Learned

Trista learned how she wants to represent her personal brand through doing two photoshoots.

This is why it’s important to:

  1. Have a variety of outfits. If it’s your first time getting a brand photoshoot done, it’s hard to know what you really enjoy until you get the photos back and start using them on your website and on social media.
  2. Refresh your brand photos regularly. Your taste and style changes over time. If you are using outdated photos after you had a major wardrobe overhaul or hairstyle change, it might be time to get new brand photos done.

professional genealogist holding a cup of coffee in the kitchen

The final product: aesthetic brand photos for a genealogist

After working together, we created a library of brand photos that truly resonates with Trista’s audience. These images are more than just pictures; they are stories, each one reflecting the depth and dedication Trista brings to her work. They showcase not only her professionalism but her passion for genealogy and the profound impact understanding one’s heritage can have on their life.

professional genealogist on her computer in an office
professional genealogist on a yellow background holding hardcopies of old family portraits
portrait of professional genealogist on her computer
professional genealogist working on computer in a coffee shop
photocopies of family history records and old documents
portrait of professional genealogist on her computer
hardcopies of old family history photos
brand photo of professional genealogist writing in a journal
professional genealogist holding a cup of coffee in the kitchen
close up of a stack of books on a coffee table
professional genealogist on a yellow background
professional genealogist walking down the sidewalk with a purse and a cup of iced coffee
professional genealogist holding a cup of coffee in the kitchen
professional genealogist with her computer sitting on a bench on the sidewalk

Connect with Trista

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I’m Emily, founder of Emily Kim Co! We're a team of brand photographers & videographers, and we work with passionate small business owners who are ready to scale and stand out as local industry leaders.

We're based in Boston, MA and the San Francisco Bay Area, CA. Here at Emily Kim Co, we provide creative, strategic marketing imagery & videos that attract YOUR ideal audience.

tell me more...

crowd faves

on the blog

Brand photos for coaches: ideas & inspiration

5 Dream Bay Area Studio Rentals for Your Next Shoot

What is a branding photoshoot?

How to Plan Outfits for Your Brand Photoshoot

goodies you'll love

Access My Free Resource Library

Branded Stock Photography at the EK Stock Shop

Free Preset for
Lightroom Mobile

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