meet Olori, Africa-inspired, purpose-driven products👜
This brand is on a mission! Olori offers gorgeous Africa-inspired handbags that celebrate culture and heritage while empowering women. Olori means queen in Yoruba, a Nigerian language, and the entire brand is built around what a woman is worth and making that known — whether with a stunning handbag or the opportunities purchasing one affords!
As a brand, Olori uses a portion of its proceeds to help pay the tuition for girls in underserved African communities. Founder and visionary, Tomide Awe, grew up in Nigeria and took inspiration from traditional prints and textiles symbolic of deep roots and stories dear to her people.
By combining tradition with contemporary designs, Olori invites people to experience the beauty of African cultures. But they also invite people to be part of enriching those cultures by empowering future leaders, African girls, through purpose-driven products!
capturing the (bag) beauty
When you work as hard as Olori does to craft gorgeous products, you need someone who can show them off in photos. Business owners devoted to creating these purpose-driven products are so focused on serving others that it’s an honor to come alongside and support their mission in a way that builds their confidence and grows their brand.
For the Olori photoshoot, we wanted to show the full breadth of Olori’s collection — from wallets to backpacks and everything in between. The photos also needed to be capable of spanning a variety of marketing spaces like social media, product launches, and website images.
Images that let you imagine. A crossbody bag styled for a night out. A backpack that works as hard as you do… and looks just as good. A clutch for your essentials on a walk with a friend. Opening the perfect gift for Christmas… an Olori bag. That was the goal of this shoot.
capturing the queen
These bags truly speak for themselves (see them in all their glory below). On the other hand, the photos needed to speak for the women who wear them, too.
The queen carrying an Olori is a city gal with a successful career. She can be found at craft fairs discovering more unique purpose-driven products fueled by her cultural curiosity. She loves luxury and exudes confidence. Because you know what confident women do? They build confidence in the women around them.
Olori gives a percentage of all their profits because they believe, “educating a girl creates a lasting impact on the world’s economy, demographics, and health. Women with means are the heroes who can collaborate to equip the under-resourced queens of the world.”
It’s such an honor to serve small business owners who make purpose-driven products. I make it my purpose to support their purpose! I don’t know a better way to do that than with styled photos that uniquely represent them.
And now, the moment you’re waiting for… scroll just a little further to see all the magic! ✨ Here’s what happens when Christmas meets confident women and quality handbags!
the results: Olori’s holiday shoot
If you’re looking to maximize your purpose-driven product business in Q4, book a combined photography + videography shoot with Emily Kim Photography in 2023!
For more inspiration and a peek at other holiday and year-round product photography, check out these shoots: