My name is Kirsten, and I’d like to see you write a blog (or two).
Demanding? Sure. Reasonable? I think YES.
Listen, I’m not here to ask for a blog from you because I’m selfish and lazy and in need of reading material (although quite honestly, part of that is true). I’m here because blogging? It’ll help you.
And your audience.
But mostly you.
We live in an era of non-Instagram prejudice – meaning, we’ve been taught to believe that if it isn’t done in Instagram, it isn’t worth our time. Of course, this was an incredibly intelligent tactic employed by none other than the creators of Instagram themselves, in order to ensure our dependence on the platform for years to come.
But, something tells me you find yourself growing a little bit tired with the ever-changing algorithm, the short-lived content and the effort it takes to stand out in the online crowd. Something tells me you’re ready for a change.
And THAT is why I’m here, asking you to start your blog. Now.
Not later, not 10 years ago, not tomorrow, but now.
Since you asked ever so nicely, I’ll share with you my reasons why you should start blogging, and THEEEEN I’ll even give you some blog ideas to run with, based on your own business and brand.
See? I told you (telepathically) that you’d like me. Let’s get started.
Here’s why I want you to start a blog
Ready? I made a list so that I could keep things short and sweet and not make you want to fling yourself from your first story window.
You should blog, because…
1. By blogging, you’re creating evergreen and reusable content.
As fun as Instagram and Tiktok might be, they appeal to our short term memories and attention spans. In fact, they appeal to everyone’s short attention spans and memories.
So, what does that mean?
That means that the beautiful caption you wrote will live on for an eternal 24-72 hours (if you’re lucky). And then all of that work and glory? It’ll be for naught.
Your blog isn’t forced to undergo the same level of diminishment and disappearance that your content does via typical social platforms. It isn’t privy to an ever-changing algorithm, inundated with pay to play models and influencers. Your blog is accessible, forever, in the same place, within a platform that you own.
No one else.
Not only that, by blogging, you’re creating evergreen content that can be reused and repurposed for your Instagram, or Tiktok, or email list. Truly, your blog can start as the pinnacle and main hub of your entire marketing platform.
2. You’re establishing credibility and professionalism in a space that lives on forever
See all of the reasons above, and then add the fact that you’re able to write about what you want, how you want, for as long as you’d like. It’s a pretty sweet (and free) deal.
3. You don’t need to be a wordsmith or author – people will love reading things in your words, and hearing your own thoughts.
So many people get hung up on what to say, how to say it, and whether someone will be reading their writing with a big red pen. I promise, no one cares.
The best blogs and works of literature I’ve enjoyed reading have been the ones that came from the heart. Yes, please write your blog and then read through and edit it. But please also know that you don’t need to be a master of writing in order to create something that serves someone else well.
And just remember – you can’t get any better at something without practicing it. That includes writing, too.
4. The blogs that you write can serve to boost your site’s SEO (search engine optimization).
I’m no SEO master, but I do know that including more blogs = more SEO keywords that appeal to that target audience you’re trying to reach, which means that you show up in more Google searches. We like showing up in Google searches.
Hopefully, my point was made. Now, let’s move on to a bit more actionality, shall we?
Things you can blog about, depending on your brand or business
Of course, the list I’m including below is just the tip of the iceberg. You might fall within one of these blogging buckets, or you might have a totally different business.
Either way, draw ideas, topics and thoughts from the suggestions below. Just know:
- You don’t need to be an author or a copywriter in order to create a great blog.
- Your blog can and should be used as a way to teach, share and market to your ideal audience.
With those two main focuses in mind, I’ve included a brief list of things you can blog about, depending on your business. 👇
Visual creators (photographers, graphic designers, typographers)
If you’re a visual creator, you’ve got an easy job. You have an endless list of blogging topics that you can draw from, because virtually everything you do is interesting, unique and otherwise unknown to the typical reader.
Try sharing behind the scenes (of your process or a recent project), your favorite tools and resources, befores and afters, how-tos, or answers to questions your clients typically ask. You can even take just one part of your process (example: lighting or fonts), to teach on. Your audience will love it, and actually learn from it.
Beauty Professionals (hairstylists, estheticians)
Everyone loves learning and reading a good beauty blog or two – just think about the popularity that beauty Youtubers amassed over the recent decade.
As a beauty professional, you can share products you love, dos and don’ts, befores and afters, and self care tips and tricks. Easy peasy, am I right?
If you own a product-based business, your blogging job is easy, albeit a bit more specific. Depending on what it is that you sell, you’ll want to hone your blog in on that subject.
As an example, if you sell shoes, you’ll want to educate on footwear, shoe styling and fashion. You might want to educate on comfort, sizing, aftercare and foot types (is that the right term? Who knows).
In the same vein, if you own a clothing shop, you can share tips and tricks on styling pieces, finding color palettes, seasonal looks, ways to save or thrift, or anything else.
Try to approach things from a mindset of, “how can I educate or inspire others, from the framework and mindset of the thing that I sell?” With that in mind, things can and will be smooooth sailing.
Business, Marketing or other Professional Consultants
If you’re a consultant within the professional services space, your options are endless.
Much like my advice for product shops, I’d recommend approaching your blog with your business’ area of focus in mind.
As an example, Emily is a photographer. A beautiful one, at that. She also offers mentorship and consulting on a one-on-one basis (Emily, I’m exploiting you! Hope you don’t mind).
Emily’s blog focuses on photography and lighting tips, befores and afters, ways to market those photos, and general business tips. You’ll notice that she approaches her blog from a few different angles, but her subjects always remain within the confines of: business, entrepreneurship and photography.
You could share tips and tricks, best practices, your entrepreneurial journey, and resources you’ve loved and leaned on. You can take a tiiiiiny slice of the service you offer (we’re talking 10%), and teach it in the form of a blog. You can answer questions you typically hear from clients, anyways.
The list is, quite literally, endless.
Just remember that your business’ blog can be anything you’d like it to be (within reason). At the very least, you’re doing something that increases your site’s online views, allows you to create more evergreen and reusable content, and allows you to establish credibility. That sounds like a pretty good start to me 😏
About the writer
I’m Kirsten, and I’m notorious for my love of writing long-winded, passionate and helpful articles for freelancers and creative entrepreneurs.
I’m a dog mom, wife and the owner of Alway Services, where I provide business relief to creative entrepreneurs, in the form of long-term and project-based copywriting, community building, sales and marketing strategy, as well as 1:1 strategy sessions.
Thanks for reading!